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Sphero开始清空授权产品 转投益智玩具 – 湖南生活网
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Sphero开始清空授权产品 转投益智玩具

据外媒报道,Sphero计划清空剩余的授权玩具库存,库存卖完后将不再生产。不过,该公司不仅仅是停止了这些产品,它还彻底结束了许可合作关系,因为不再值得为它们的生产投入资源。Sphero授权玩具Sphe

  【湖南生活网新闻】据外媒报道,Sphero计划清空剩余的授权玩具库存,库存卖完后将不再生产。不过,该公司不仅仅是停止了这些产品,它还彻底结束了许可合作关系,因为不再值得为它们的生产投入资源。

Sphero授权玩具
Sphero授权玩具

  Sphero的负责人保罗·伯伯里安解释说,虽然这些玩具在与电影搭配的电影上映时卖得很好,比如2015上映的《星球大战:原力觉醒》是BB-8的首部电影,但随着时间的推移,购买它们的人越来越少。“当你推出一款玩具时,第一年是卖的最多的一年。第二年和第三年会小很多。”

  这可能是Sphero 2017年假日销售相当糟糕的原因之一,公司不得不裁员止损并将重点放在教育上。现在,公司将把时间、人力和资源投入到它的益智玩具上,这些玩具随着时间的推移越来越受欢迎。如果你已经拥有了《星球大战》(Star Wars)中的机器人,那么好消息是,这家玩具制造商将至少在两年内继续支持它们的应用程序。在Sphero完全抛弃它们之前,你还能跟它们愉快地玩耍。

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